MAD AD is an exciting and interactive advertising event of UDAAN, organised by the School of Management Sciences, MAKAUT.

This event challenges participants to present a creative corporate advertisement within a limited time, blending marketing knowledge with humour, innovation, and teamwork. It provides a dynamic platform for students to showcase their communication skills, business ideas, and stage presence while delivering an engaging and impactful message.

MAD AD is not just about acting — it’s about thinking like a marketer and performing like a brand! 🚀

• Team Size: 2–6 students per team (same institution). Only one entry per team.

• Time Limit: 3–5 minutes. Warning bell at last 30 seconds. Exceeding time may lead to negative marking/disqualification.

• Product/Service: Existing or innovative product allowed. Must be socially acceptable. No alcohol, tobacco, drugs, political or religious content. No plagiarism.

• Language: English / Hindi / Clear mix only. No vulgar or abusive language.

• Props & Safety: Simple props and costumes allowed. No dangerous materials. Teams must arrange their own props and avoid damage to venue property.

• Audio Support: Pre-recorded audio allowed (if approved). Submission in advance if required.

• Judging Criteria: Creativity, clarity of message, presentation, team coordination, humour/emotional appeal, overall impact.

• Reporting Time: Report 30 minutes before performance. Late arrival may lead to disqualification.

• Discipline: Maintain professionalism and decorum. Misconduct leads to disqualification.

• Final Authority: Organisers may modify rules. The judges’ decision will be final and binding.

DATE: 25th February,2026.

TIME:- 1:00 PM

VENUE:- RUSA Building, MAKAUT (in-House) campus, Haringhata, Nadia

+91 62891 37170 – Soukat Mallick